Question: How do I find psychographic profiles?



  1. Enter the MRI Simmons Insights database.
  2. In the top navigation, select "Profile" and then "Brand Catalyst".
  3. In the Composer dictionary, search or browse for a brand. Make sure to select a "Brand Consumer" in the "Brand Catalyst" category.
  4. Drag and drop the brand(s) into the "Target" field.
  5. Click "Create".
  6. Note that very small brands, or brands with low market share, may not be able to generate a valid psychographic profile. These brands will be discarded. 
  7. Under "Chart Settings" in the left-hand navigation, select "Agree Completely" under "Response".


Answered By: Business Librarians
Last Updated: Oct 10, 2023Views:

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