Answer

Looking for Nielsen television ratings instead? Consult the "Viewership and Ratings" section of our Television research guide.

For Students:

Simply Analytics: Contains Nielsen Scarborough Local Insights data ("multimarket" and "hyperlocal" modules).

For Faculty and PhDs:

Nielsen data is tightly controlled. Only tenured and tenure-track faculty, PhD students, and post-docs - with approved research projects - are eligible to gain direct access to Nielsen data. All applicants and research projects are thoroughly screened before access is granted, and projects that do not meet Nielsen's strict guidelines will be rejected. Related guide: Nielsen Kilts Datasets.