Question: How can I access Nielsen data?


For Students:

Simply Analytics: Contains Nielsen Scarborough Local Insights data ("multimarket" and "hyperlocal" modules).

For Faculty:

Nielsen data is tightly controlled. Only tenured and tenure-track faculty, PhD students, and post-docs - with approved research projects - are eligible to gain direct access to Nielsen data. All applicants and research projects are thoroughly screened before access is granted, and projects that do not meet Nielsen's strict guidelines will be rejected. For the link to initiate your request, please contact our business librarians via email

Answered By: Business Librarians
Last Updated: Apr 22, 2020Views:

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