Question: Where can I get info about new products?

Answer


New products are goods that differ significantly in their makeup as well as their intended use from products previously produced. 

Go to the Virtual Business Library's Marketing Information section for links to useful resources including a link to the following suggested resource.

Mintel: Choose the GNPD subscription which is the Global New Products Database.  It provides comprehensive data, analytics and insight on new product launches globally.

You may also want to consult the NYU Libraries Research Guides, Marketing

 

Answered By: Business Librarians
Last Updated: Mar 29, 2018Views:

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