Question: Where do I find info on global consumer markets?

Answer


Global consumer markets pertains to buyers who purchase goods and services for consumption rather than resale in all countries of the world.  

Go to the Virtual Business Library's Marketing Information section for links to useful resources including links to the following suggested resources:  

Mintel Reports: Go to Mintel Academic. Academic provides detailed consumer research, sales data and market information along with analysis, context and commentary. Under Mintel Academic, search global consumer to start your search. 

Passport:  Provides market data and research, as well as consumer demographics and data tables. 

You may also want to consult the NYU Guide to Advertising Research and PlanningMarketing, Demographics and Ad Spending tab which provides targeted resource and research suggestions including the following suggested resources. 

Data Planet Statistical Datasets: Provides various consumer data points. Click on EASI Analytics for consumer and marketing data. 

Simmons OneView: Provides consumer survey data to track who is buying which products.  

You may also want to consult the NYU Guide to Marketing.  

Answered By: Business Librarians
Last Updated: Mar 22, 2018Views:

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