Question: Where do I find info on global consumer markets?

Answer


Global consumer markets pertains to buyers who purchase goods and services for consumption rather than resale in all countries of the world.  

Go to the NYU Business Library's Marketing Information section for links to useful resources including links to the following suggested resources:  

Mintel Reports: Go to Mintel Academic. Academic provides detailed consumer research, sales data and market information along with analysis, context and commentary. Under Mintel Academic, search global consumer to start your search. 

Passport:  Provides market data and research, as well as consumer demographics and data tables. 

Statista: Includes the "Global Consumer Survey", which helps marketers understand consumer behavior and brand interaction.

Stylus: Contains consumer and market research reports on fashion and design.

Data Planet Statistical Datasets: Provides various consumer data points. Click on EASI Analytics for consumer and marketing data. 

Simmons Insights: Provides consumer survey data that tracks who is buying which products.  

You may also want to consult the NYU Guide to Marketing.  

Answered By: Business Librarians
Last Updated: Mar 15, 2022Views:

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