Question: How can I find the advertising expenditures of companies?

Answer


Go to the Virtual Business Library's Marketing Information section for links to useful resources including a link to the following suggested resource.

AdSpender:  Provides advertising expenditure information on over 100,000 brands and product categories, major industries and companies across 18 media. You can use it to Create reports showing ad expenditures by companies, brands, and products - via various mediums (magazines, cable, newspapers, outdoor, and more).

You may also want to consult the NYU Guide to Advertising Research and Planning which provides targeted resource and research suggestions.  

Answered By: Business Librarians
Last Updated: Mar 15, 2018Views:

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