Question: Where can I find a SWOT Analysis of a company?


SWOT is defined as Strengths, Weaknesses, Opportunities, Threats and is used to assess these four aspects of a business or industry.

Go to the NYU Business Library's Articles, News page and select Ebsco Business Source Complete, which has SWOT analysis reports.  To find the SWOT analysis type in SWOT and the name of the company. e.g. Microsoft and SWOT.

On the NYU Business Library's Industry page go to FitchConnect.  Click on Research and then use the filters to drill down to Report - SWOT analysis. 

On the NYU Business Library's Industry page go to Ibisworld. SWOT analysis can be found in the "At a Glance" section of the reports.

Answered By: Business Librarians
Last Updated: Feb 01, 2024Views:

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