Answer

Go to the Business Library's Industry Information section for access to databases, including the following suggested resources: 

Sports Market Analytics: Provides market research, industry trends and statistics on sports and the sports business.

IBIS World: Provides industry reports: collection of market research reports for over 700 U.S. industries and almost 60 global industries. Reports include key statistics, market segmentation, market characteristics, industry conditions, key factors, key competitors, industry performance, and outlook.

Marketresearch.com: Contains market research reports on various aspects of the sports industry.

eMarketer: Contains articles, statistics, reports related to sports within an e-commerce perspective.